Success stories and lessons
learnt
Here I showcase hand-picked examples of my best work. They’re not exhaustive, but give you a good taste of my approach to research and writing. If you’d like to learn more about how I can help, feel free to reach out to me.
An in-depth
industry report
To write this report, I surveyed hundreds of C-
suite global security leaders and interviewed
CISOs and CSOs from Spain, Latvia, Finland, UK,
Estonia and others.
The report provided my clients with new insights
on how to start a conversation with their
prospects. . . Read the full report here
For brand:
Skills used:
In-depth
interviewing
Technical
Copywriting
Business
Storytelling
Layout design
Lesson Learnt
Understanding pain points isn’t enough to reach busy prospects because. . .
One of the fascinating insights I uncovered in creating this report was:
Different business leaders can want the same things for entirely different reasons.
For example, one security leader wanted to gain better threat intelligence to prove how much business
value security operations was adding to the company. Whereas another leader wanted better threat intelligence
to make a case for more investment in security. Yet another leader wanted the same thing to ensure all her
employees were protected.
Telling the same story to all three groups was not likely to work.
Rebranding the
company
One of my employer’s brand was chronically
under-loved. I took it as a personal challenge to
redesign the entire brand and bring it more in line
with the company’s other more successful brand,
‘Chief Wine Officer’.
It is yet to be implemented, but it was greatly
appreciated. You can see the brand deck here.
For brand:
Skills used:
In-depth
interviewing
Market
research
Business
Storytelling
Vector and
Raster design
Lesson Learnt
Don’t wait for others to take the first step because. . .
I learnt that having a vision for how things ought to be done is useless unless I’m willing to put my money where
my mouth is. So I did.
I wanted to show the full potential of the brand to my employer. I learnt design on my own, and combined this
new skill with my storytelling experience. Within 6 months, I built an entirely new corporate identity for our brand,
which was received with many ooh’s and aah’s.
The rebrand may not be ultimately implemented. But it started a serious conversation in the company about how
we could do it better. That was my aim. Goal achieved.
Thought leaders
interviews
I love picking the brain of people with bright ideas
and strong opinions. I have a knack for drawing
out the best from my interviewees through an
inquisitive approach.
Here are some of the articles that came from
interviews. Interview 1, interview 2, interview 3.
For brand:
Skills used:
In-depth
interviewing
Market
research
Business
Storytelling
Lesson Learnt
The best information on any subject is found in the people who . . .
. . . Practice their discipline or trade day in and day out. Through active interviewing techniques, I was able
to rapidly understand complex topics directly from experts.
Combining these insights with my copywriting skills, I was able to persuade busy prospects, sceptical prospects,
and even indifferent prospects. The important thing was not just finding vital information, but understanding how
it applies to people’s lives.
Don’t you think it’s time to talk?
These are just some of my best and most recent work. If you’d like to see a more exhaustive list, get in touch. I
can also talk you through my approach in much greater detail, showing you the exact models and techniques I
use and how they consistently produce results.
Email: vivek.ramarkishnan@yandex.com | Mobile: 07835 767 945
