For the last decade, I’ve been helping the world’s leading brands persuade their audience and consistently win clients.My approach is simple: Get to know the prospects and their pain points intimately and speak to them at the level of their values - not just needs. This is the master key to my success.
Industries I’ve worked forAnyone can write. But only a few can tell the right story. Because of the sheer diversity of my experience, I’ve mastered the art of storytelling for business impact.
E-waste Recycling
Finance
B2B Agency
Retail
Tourism
Healthcare
SaaS Tech
B2B agency
My career in a nutshellI’ve done hundreds of hours of writing. In tens of different formats. Short, long, social, formal, you name it.
10 years
25 formats
7 industries
My proudest moment. . . One of the heritage walking tours I co-wrote and designed was extremely successful, becoming the most sought-after activity on TripAdvisor within a year of launching. You can read about it here.
Here’s what people had to sayThe rave reviews helped the company rise meteorically to top of the market, tripling the revenue within a year.
Let’s talkWhatever your industry, my approach to copywriting can help you open minds, doors and wallets. My writing doesn’t get just clicks and likes. It creates real behaviour change in the audience and tangible business impact for my employers and clients.